Nov 022007
 

No doubt you’ll have been following the little soap opera over at Mulley‘s place involving the theft of copyright material by Ace Internet Marketing.

Well, here’s a little game for you.

First I’ll show you an extract from an article on the Ace Internet Marketing site. Not the entire article, you understand, as that would be plagiarism. No, just a little snippet.

Then I’ll show you an article from another site, unconnected to Ace Internet Marketing, and you have to SPOT THE DIFFERENCE!!

Exciting isn’t the word for it.

Here we go.

First up we have this, from Ace Internet Marketing: Then we have this from Cape Web Design:
Add Historical Product or Service data: Let’s say that you sell iron rolls. What’s the history of iron rolls? Creating a page outlining its history is quite appropriate. In fact, taking it a step further, creating pages that compare it to copper and other types of piping; what causes rust; how strong is iron; how valuable iron rolls really is; how long will iron last; and on and on and on will create a whole section of extremely valuable content to a Web site. Historical data. Let’s say that you sell steel pipes. What’s the history of steel pipes? Creating a page outlining its history is quite appropriate. In fact, taking it a step further, creating pages that compare steel to copper and other types of piping; what causes rust; how strong is steel; how valuable steel piping really is (how steel piping is used in almost every building, etc.); how long will steel last; and on and on and on will create a whole section of extremely valuable content to a Web site.

Isn’t that just an incredible coincidence? I love the way the Ace uses words though: how valuable iron rolls really is. Is our children reading?

Oh, you don’t know the Ace?  He used to be a member of parliament, or something like that, but now he runs a set of extremely questionable web sites of which I will write more in future posts.

And while I’m on a roll, so to speak, what’s with Iron rolls? This is copied written by someone who clearly never did a day’s hard work in his life and has no idea what a steel pipe might be.  Or an iron roll, for that matter.  You’d imagine Aidan could have thought of something that made sense.  Copper pipes.  Plastic pipes. Concrete pipes.

But no.  The Ace decided it was going to be iron rolls.  Dear God.

Let’s try another.

Here’s our genius on copywriting: On the other hand, the Copywriting Information Centre has this to say on the subject:
One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a must have for anyone who is thinking about real success with their online business.

It doesn’t matter if you’re marketing a product, a service, a network marketing opportunity, or if you’re an affiliate selling someone else’s products; you need to know a little bit about online copywriting. You don’t need to be an expert at it, but you should know some basics to help with constructing landing pages, content pages, or just simple ads for advertising.

One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a “must have” for anyone who is thinking about real success with their online business.

It doesn’t matter if you’re marketing a product, a service, a network marketing opportunity, or if you’re an affiliate selling someone else’s products; you need to know a little bit about online copywriting. You don’t need to be an expert at it, but you should know some basics to help with constructing landing pages, content pages, or just simple ads for advertising.

Incredible! But the coincidences don’t stop there. Even the typos have somehow been reproduced: evey online business.

Aidan the Ace has great tips on beating writer’s block.

Here’s his reassuring advice: Great minds think alike: the guys at the Copywriter’s Crucible have this to say:
If you catch writer’s block then don’t panic, and just accept it as part of the ebb and flow of the creative process. You can’t expect to nail it in every sitting.

Painters will go over areas of their greatest masterpieces repeatedly until they’re satisfied. Writers enjoy the same luxury. A blank screen is merely your canvas and you’re free to sharpen, mould and enhance to your heart’s content.

Just sit down and start splashing words onto the screen and eventually your creative genius should kick in and do the rest.

If you catch writer’s block then don’t panic, and just accept it as part of the ebb and flow of the creative process. You can’t expect to nail it in every sitting.

Painters will go over areas of their greatest masterpieces repeatedly until they’re satisfied. Writers enjoy the same luxury. A blank screen is merely your canvas and you’re free to sharpen, mould and enhance to your heart’s content.

Just sit down and start splashing words onto the screen and eventually your creative genius should kick in and do the rest.

——————-

It all reminds me of Borges’s classic story, Pierre Menard, Author of the Quixote.

God, isn’t the world just full of coincidences?

And bullshit.


Other links

Ace Internet Marketing Are a Bunch of Gobshites

How Not To Manage a Publicity Crisis

Daithi

Derfen

Green Ink


kick it on kick.ie

  20 Responses to “Spot the Difference: Plagiarism or Coincidence? You Decide”

  1.  

    Grand. So in future, I’ll just be streaming your content directly over to my new site: “Bock The Robbber” (with three Bs, no relation). That’s solved my writers’ block. Yay!

  2.  

    Why don’t you try Bob the Rocker?

  3.  

    I notice that Aidan from Ace’s profile in Technorati shows 95 “fans.” Hmm, odd that most of them joined the same day with spam nicknames like ‘wats995’ etc. Sad bastard.

  4.  

    Oh fucking nice one. Mulley needs to know this. Get on to him immediately.

  5.  

    Ironic that:

    a) a piece from a site about copywrite should have its copywrite infringed

    and

    b) comment number 5 links to a piece where a portion of this post has been copied

  6.  

    Squid: on point a), can you clarify what the copyright infringement is?

  7.  

    I was referring to how ACE copied a piece from the Copywrite information Centre, one of the examples given in your post.

  8.  

    Oh yeah. But they’re talking about copywriting, not copyright.

    The whole thing is about copyright theft though. It seems much of Aidan’s site is lifted from other people’s work. Feel free to go through his pages and see if you can identify where he got his material from.

    It’s like a little puzzle.

  9.  

    What’s with Affiliate Marketing Experts Info? They seem to have robots trawling for content (including yours Bock) which they aggregate for no reason–except to pad their site. Am I wrong? Is this more Ace bollix?

  10.  

    What?? The fuckin bastards. Deleted immediately and marked as spam.

    Where’s Mulley when you need him? Probably out in the pub.

  11.  

    Aidan the total Splogger!

  12.  

    I would guess that the iron rolls are a product of some sort of automatic spam filter or Google duplicate detection avoidance software.

  13.  

    I don’t think it’s automatic. Remember, this is the guy who manually spammed Mulley’s site.

    Anyway, he replaces both “pipes” and “piping” with “rolls”, so I’d say he did it by hand, probably without thinking. Hence “how valuable iron rolls really is”.

  14.  

    Looking at the above samples, it appears to be a process called either spinning or synonymizing. It is a process by which an article is scraped or otherwise copied and a program automatically swaps out certain key words for synonyms using a thesaurus.

    Programs such as ArticleBot can do it but other applications have combined that functionality with RSS scrapers to make them even more powerful.

    These sites are a copyright infringement as they are creating a derivative work based upon an original and can be shut down using various laws. I haven’t looked too deep into this specific case, but there are almost always solutions to bring these cases to a conclusion.

    If you need any help, let me know.

  15.  

    Nice work, Bock.

  16.  

    Why do people think that they can lift anything they like online and put their name on it? Is it a result of the ease of access/ availability?

  17.  

    It’s because they’re assholes who believe there’s a sucker born every minute. This particular jerk was too arrogant — and stupid — to realise he’d get caught eventually.

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