Correct spelling is a basic courtesy, like legible handwriting. It’s not optional.
Here’s a website I came across today: Online Marketing Ireland. I know nothing about these people, and for all I know they might be very expert at what they do. But if I were a potential customer of a company that describes itself as a leading online marketing agency, I wouldn’t be overly impressed at their claims about Search Engine Visability.
Or this: Need to upgrade your hotels online presence?!
If I were a hotelier reading that I’d move on to another agency without a second glance. Dreadful.
Their website says to me, as a possible customer, that they’d fill up all my ads with mis-spellings and grammatical errors, making me look illiterate. Not a good selling point for a marketing agency.
I wandered at random around the rest of the site, and I didn’t notice too many more errors, apart from online adversting, but the point is this: there should be no errors at all. It isn’t hard to eliminate mis-spellings and grammatical mistakes.
This is not nit-picking. This is about the way a customer perceives a company. It’s about how people perceive other people and it can undermine confidence, possibly unfairly.
I have no problem with this particular company. Their website just caught my eye, and I use it to illustrate a point. It’s a pity to spoil the result with a few tiny errors. It speaks of carelessness or a lack of interest.
When words are supposed to be your stock-in-trade, you’d better be able to put them together properly, and a marketing agency that can’t get its own front page right isn’t going to inspire much confidence in others.
They’re hardly unique though. It’s everywhere, and it permeates every corner of our society.
Does anyone care about getting it right any more? Why can’t people spell? Are the teachers in the schools capable of correcting a child’s spelling or punctuation? Are parents able to teach their children proper standards of literacy?
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