To my shame, I didn’t read the Limerick 2020 bid book before it was submitted.
I just assumed, to my shame, that it would be a professionally-prepared submission making the most of our town as any submission would in the circumstances. I assumed, and now I am ashamed of my stupidity, that the Limerick 2020 submission would be written in plain English, that it would be devoid of cliché and that it would be packed with hard, compelling facts. The sort of facts that a jury would be unable to resist.
I assumed these things because, despite everything, I retain an unbending confidence in our town, but my confidence continues to wilt under the hammer-blows inflicted on it by disasters like the Limerick 2020 bid book.
At the very least, it seemed reasonable to assume that the 2020 bid would be written by a grown adult, but in reality what we found was a document drawn up by somebody who might have have been kicked out of a course in bad business cliché writing.
I felt embarrassed reading the opening paragraph that emphasised everything negative about Limerick. I cringed at “Dat’s Limerick City“. I asked myself if the people behind this bid had either lost their minds or somehow been hypnotised by a demented illiterate fifteen-year-old.
Do yourself a favour and read this thing right here. Don’t take my word for it.
Read this document. Telll me if you think the person who wrote it had a functional grasp of the English language. Tell me if you think the author understood what the bid was seeking to achieve. Tell me if you think the best way to win a bid is to write the submission in meaningless business-speak bullshit.
The smugness is simply staggering. This submission is based solely on the arts in Limerick and has no regard to anything else in our culture. It’s written in a stultified, meaningless jargon filled with clichés.
This submission represents nothing of the Limerick I grew up in. It represents nothing of the Limerick we have our culture and our being in. This submission was written by one or two people who have not the slightest grasp of Limerick culture, one or two people who have no grasp of what our culture is, and therefore, predictably enough, this submission failed.
Shame on them.
But all the more shame on us for allowing them to speak on our behalf. We deserve what we get.